Gili’s Goodies has been operating since 2001 and by far the busiest time of year is Purim, where the mitzvah of Mishloach Manot takes center stage. Starting back in their small home kitchen in Efrat, Gail whipped up batch after batch to produce enough cookies to fill the orders and send mishloach manot to loved ones all over the country. As the business grew, the kitchen did too, and thousands of baskets later, the love to deliver ‘warm hugs’ burns as bright as ever.
